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MINDSHOP | Build Sustainable Startup with Lean Canvas

October 10, 2019 @ 3:00 pm - 5:30 pm

International Start Time Conversion

San Francisco Time: 1:00 PM

Chicago Time: 3:00 PM

New York Time: 4:00 PM

London Time: 9:00 PM

Australia Time: 8:00 AM

Key Features

✓1.5 – 2.00 hours of instructor-led training (online workshop)

✓Case Study Challenge – FREE individual evaluation (post-workshop)

✓Unlimited Access to Recording and Lecture Slides

✓Certificate of Completion (powered by Techversity Program)

What is this course about?

This is a masterclass focusing on introducing you as to how lean business model canvas can elevate your understanding of innovation best practices and the intra-corporate entrepreneurial skills needed to lead innovation projects, teams, and strategies.

The Lean Canvas is more actionable and entrepreneur-focused. It deeply focuses on startup factors such as uncertainty and risk. In this masterclass, the aim is that you can capture a 1-page diagram of your startup vision efficiently.

Module 1: Brainstorm Possible Outcomes 

  • Distinguish between customers and users
  • Split broad customer segments into smaller ones
  • Sketch a Lean Canvas for each customer segment

Module 2: Sketch Multiple Lean Canvas

  • Sketch a canvas in one sitting
  • It’s okay to leave sections blank
  • Think in the present
  • Use a customer-centric approach

Module 3: Problem and Customer Segments

  • List top 3 problems
  • List existing alternatives
  • Identify other users roles
  • Hone in one possible early adopters

Module 4: Unique Value Proposition

  • Answer: What, Who, and Why

Module 5: Channels

  • FREE’er versus PAID
  • Inbound versus Outbound
  • Direct versus Automated
  • Direct versus Indirect
  • Retention before Referral

Module 6: Revenue Streams and Cost Structure

  • Single pricing Planning
  • “Free Trial” Planning
  • Testing a price
  • Cost Accountancy
  • Pros and Cons of “Freemium”

Module 7: Key Metrics

  • Create a cross-functional lean canvas
  • Track experiment
  • invite collaborator

Module 8: Unfair Advantage

  • How to stand out above your competitors (guerrila style)


  • You will receive a zoom URL + password few days prior event
  • You will also receive access to webpage to the recording, slides and design challenge of this webinar 1 week after the event.

Who is this for?

  • Entrepreneurs: Solo Rider
  • Founder teams: CXOs
  • Designers: UX/UI Designers, Product Managers
  • Builders: Engineers/Devs
  • Freelancers: Self-employed one-business Boss
  • Consultants: Self-employed mentors/Coaches
  • Available Slots: 25

Why Me?

  • 2019 Recipient of MU School of Medicine’s Donald Lindberg Award – Health IT Innovation
  • Author of “Gamified Psychosphere” (to be available on Amazon books, Google Books mid-2019)
  • Engineering Diploma in Manufacturing Engineering and Management with Specialization in Biomedical Engineering
  • Advanced Degree in Health Informatics
  • Background in Mobile Health App Development, Agile Deployment, Gamification, Data Science and Analytics, IoT controlled Systems, Operational Management, Business Administration (Focus on Early-Stage Startups), etc.
  • Co-founder of TechVerse Coworking Space, Rabat City, Morocco – the first tech-oriented coworking space in the kingdom.
  • Chief Software Architect of Sutures App – Gamified Gastro-intestinal e-Surgery Simulator (Check it out!)
  • Chief Design Thinker / mHealth Architect of Sinclair’s School of Nursing – HEAR App.
  • Research Fellow at University of Missouri’s Center for Biomedical Informatics – Patient-centered Decision Support Precision Medicine Technologies

How to get in touch?

Tweet me: @itskatusop

Contact me: [email protected]


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